This month, the Financial Times was in conversation with Karen Blackett OBE, UK Country Manager of WPP and Chairwoman of MediaCom UK & Ireland, at an FT125 Executive Forum event in London.
Karen champions diversity throughout the media industry and launched the first ever government- backed apprenticeship in the sector. She was awarded an OBE in 2014 for services to media and communications.
Ludic Creatives live scribed the event capturing Karen's insights in real time to feedback into the room and to share post-event. In this FT125 Forum session, Karen shared her experiences and top tips to improve pitch skills, explored how important preparation is and discussed the common mistakes to avoid when pitching.
Explore her talk further in this scribe panel: