A big picture scribed remotely helps drive engagement on LinkedIn

The brief was to create an image to be shared on LinkedIn that emphasised the benefits of becoming a member of the FT 125 Senior Executive Forum. The purpose was to drive engagement to their LinkedIn page in order to share the FT 125 story to a wider audience. Following an in-depth briefing call with the FT team, we worked from the studio on an iPad Pro to create a first draft image. This then went through a series of iterations to create the perfect big picture for their requirements. We collaborated closely to ensure their narrative was told in a clear, memorable and engaging way. The result was a great success with increased engagement on LinkedIn.

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