A global pharmaceutical organization sought our expertise to create an animated signature visual that would bring their Hematology function to life. This versatile visual would not only support promotional efforts but also serve as a memorable touchpoint at industry events.

We embraced the science of hematology by designing bespoke 3D models of blood cells, which were animated to simulate a flowing bloodstream. This immersive animation was combined with patient imagery and bold animated text, showcasing the organization’s innovative approach to advancing treatments in hematology.

The signature visual has since become a vital asset in the company’s communications, appearing in formats ranging from online motion banners and video bookends to large-scale screens at international conferences. Its ongoing use highlights its effectiveness as a branded visual anchor, reinforcing the organization’s mission and impact in the field.