The brief was to create an image to be shared on LinkedIn that emphasised the benefits of becoming a member of the FT 125 Senior Executive Forum. The purpose was to drive engagement to their LinkedIn page in order to share the FT 125 story to a wider audience. Following an in-depth briefing call with the FT team, we worked from the studio on an iPad Pro to create a first draft image. This then went through a series of iterations to create the perfect big picture for their requirements. We collaborated closely to ensure their narrative was told in a clear, memorable and engaging way. The result was a great success with increased engagement on LinkedIn.
Ludic Creatives is part of the Ludic Group. Ludic invests in and grows businesses, apps and networks that activate our future digital society. Together, our work enables people to transform the way they live, work and learn.
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