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Enabling ideation. Capturing a round table discussion in London, San Francisco & Singapore

#Digital Scribing
05 Case study

Q:How to share knowledge and embed learning across a conference of 400 people in an engaging, accessible andfun way?

A: Visual Scribing


One of the world's leading actuarials came to us with an exciting project that needed some new thinking around capture and documentation. They were holding a global round table conference on technology and innovation and primarily wanted to capture the spontaneity of idea generation in an engaging and inspiring way. They also needed to document ideation in a way that would embed learning and keep the conversations happening long after the conference had ended.


We understood that the global round table conference was to be a meeting place where like-minded peers would come together to exchange ideas, share experiences and develop leading practices that would transform today’s digital insights into tomorrow’s action. The environment was to be open, interactive and technology based. From this understanding, we began to chuck it down into specific areas to explore the technical, environmental, learning and philosophical needs of the process.

Three areas in particular caught our imagination:

Behaviour: The process would need to be able to mirror the behaviour of ideation; fast cycles of connected thoughts. This approach would also create the structure of a documentation process that shared ideas and experiences, embeded the learning process and encouraged further discussion.

Technical: The tools would need to mirror the theme of technology and innovation. The visuals would also need to be easily shared on social media. In order to do this with impact, the visuals created would need to be able to stand alone on social media and connect into the big picture of the conference room.

Environment and environmental: The tools and process would need to be at home in an open and interactive set-up and reflect the world city. We also discussed how we would like to nurture local economy and reduce the carbon footprint of the event by using scribes that were local to each of the three world cities.

The Solution

To build the solution, Ludic Creatives collaborated with our colleagues at Ludic Online. We created a technology platform that served as an online gallery. All the conference's participants from the three different world cities could access the gallery in real time either from their iPads or the large plasma screen in the conference room. And after the conference was finished, the participants could still access the gallery online.

The Online Gallery

The technology platform also facilitated the work of the digital scribes who were scribing on Wacom or iPad tablets. This is because the gallery helped the scribe to mirror the spontaneous behaviour of ideation by capturing the flow of ideas in single frames and uploading them to the gallery in fast, sequential cycles. These single frame images were also perfect for sharing on social media, such as Twitter. To help bring all these ideas together, the gallery layout was like a storyboard. This layout curated the fast cycle of ideas into a sequential order, helping participant's navigate their way through the ideas and embed learning.


Here some examples of the scribe style used:

The mark of success often comes in different forms. And true to the theme of the conference, our measure of success came via a tweet from one of the conference's participants: "#Great roadmap, could be used for other transformations too".

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