Collaborating with a multinational pharmaceutical company to develop their vision for 2020.
To support the client with their big picture thinking, The Ludic Group wanted to enable new ways of thinking. To achieve this, a visual scribing was used to create an accelerated, collaborative and fun working environment.
One of the benefits of graphic recording is that it helps clarify and refine ideas. During team discussions, brainstorms and problem solving, this clarifying and refining process enabled ideation and unlocked direction. At the end of the visioning workshop, discussions were synthesised to create a future state and road map.