Visuals: The New Language of Business
As much as French is the language of love, English is the language of business. Or it used to be anyway. In an increasingly global world, English can't always communicate across time and distance as effectively as we might like. The solution? Visuals.
Earlier this week it was reported that Emojis – the icon-based short-hand used in everything from texts to tweets – is now the fastest growing language in the UK. Crunching the numbers, Professor Vyv Evans found that Emojis are growing faster than any language in history based on their adoption rate and speed of evolution.
This isn’t surprising. Not only are Emojis able to convey complex meanings in a fraction of the space words would need, these meanings can also be understood across languages and cultures.
It is because of their ability to be understood across cultures, that visual icons can be as powerful for organizations and brands as they are for individuals. Nike realized this in 1995 when they dropped their name from their logo while keeping the “Swoosh.” The Nike Swoosh in isolation is so distinct that it is frequently acknowledged as one of the most recognizable brand logos in the world.
As the Internet creates new ways for businesses to operate on a global stage, organizations find themselves turning to visual language more and more. No longer just a branding tool, visuals have become the foundation for engaging employees, customers and other stakeholders across cultures and languages.
At Ludic Creatives, we help many large, global organizations tell their story in visual form. From rich pictures to scribing and films to animates, we are experts in sharing a business story globally, and engaging stakeholders in complex future states and strategies. To find out more, press play...